Lego buys Bricklink

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Lego buys Bricklink

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Lego buys Bricklink

Postby casper » Tue Nov 26, 2019 8:53 pm

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Re: Lego buys Bricklink

Postby Southend Nick » Wed Nov 27, 2019 1:24 pm

Got a horrible feeling Lego will change things for the worse.

Fixed pricing to bring it inline with their prices per part, ban many items from being sold and eventually closing down the parts sale side of things.
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Re: Lego buys Bricklink

Postby casper » Wed Nov 27, 2019 9:33 pm

I wonder if Daniel Jezek would have approved :think: well thats progress.
It was stated it wasn't taken over for profit :think: yeh OK!!
Lego have also purchased the replica Lego group Soho Bricks
https://www.brickfanatics.com/the-lego- ... ick-brand/
http://sohobricks.com
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Re: Lego buys Bricklink

Postby snapdragon » Fri Nov 29, 2019 12:50 pm

Called getting rid of the opposition!

Can't beat them then buy them and shut them down but take all the useful stuff first!
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Re: Lego buys Bricklink

Postby casper » Fri Nov 29, 2019 1:35 pm

Sold for an undisclosed amount :think:
Who will be next... Brickset maybe, you can purchase Brickset T shirts, Mugs etc in the Lego shop.
Disney are also thought to have something to do with the recent coppa changes to you tube in the hope that the younger audience will move to Disney streaming service (plus) but who knows.
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Re: Lego buys Bricklink

Postby Southend Nick » Fri Nov 29, 2019 2:08 pm

It's not lego but I have to say the aircraft here are superb

http://cobi.eu/
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Re: Lego buys Bricklink

Postby casper » Fri Nov 29, 2019 9:41 pm

They do some great military sets Nick and good value for money but will these brands be as collectable in the future :think: I think they probably will be.
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Re: Lego buys Bricklink

Postby Southend Nick » Sat Nov 30, 2019 1:42 pm

casper wrote:They do some great military sets Nick and good value for money but will these brands be as collectable in the future :think: I think they probably will be.



Hope so as I have been buying a few, not that I will probably ever part with them.
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Re: Lego buys Bricklink

Postby casper » Sun Dec 01, 2019 9:24 am

Bricklink has many members and some sell thousands of bricks that produces many transactions, are we looking at a market place fee for selling bricks :think:
Not looking good, I have been a member for years but never sold on there but do buy the odd brick or two and can see the whole platform getting a revamp, I may be wrong but Bricklink has always been a tricky site to use for new members even though its better than it was I would personally like it to stay as is but I suspect that's not going to happen. :cry:
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Re: Lego buys Bricklink

Postby Mark » Sun Dec 01, 2019 11:03 am

To be honest, I can’t understand why Lego bought Bricklink. It’s a brilliant place for buying individual bricks. I can’t see that side of it competes with Lego’s business. That would be too labour intensive to be worthwhile for Lego.

It’s maintaining an interest in Lego, probably more to the adults than kids, which is a general bonus to Lego. I see it very complimentary to Lego, and not competitive. If they destroy it, something else will pop up to fill the gap.

As Mark says, the web site is a bit clunky. An overhaul by Lego web gurus would be a big plus if it happens.
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Re: Lego buys Bricklink

Postby casper » Sun Dec 01, 2019 12:15 pm

quotes from brothers brick

The Brothers Brick
"We noticed that this includes the acquisition of sohobricks as well, which produces many elements that are identical in shape to existing LEGO elements. Does LEGO plan to continue producing sohobricks, and if so, how will you differentiate the two brands?"

Julia Goldin:
"sohobricks mainly produces for events, such as charity. And that that is really where they’re at their focus. It’s very early days for us to say exactly how we will work together and we’re very excited about the deal, and it’s obviously that it’s just our work together is just starting off, so we’re gonna have to do some work together to figure out what the future looks like."
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Re: Lego buys Bricklink

Postby Mark » Sun Dec 01, 2019 1:15 pm

I didn’t realise there was a tie up between Sohobricks and Bricklink. That throws a different light on the matter.
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Re: Lego buys Bricklink

Postby casper » Sun Dec 01, 2019 8:55 pm

Mark wrote:I didn’t realise there was a tie up between Sohobricks and Bricklink. That throws a different light on the matter.

I like the way Goldin say "so we’re gonna have to do some work together to figure out what the future looks like" Not sure if the Soho bricks will ever trade on BrickLink :think: I hope not.
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